Why is understanding the total customer experience of a lead user of an iPad potentially more valuable

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Why is understanding the total customer experience of a lead user of an iPad potentially more valuable than spending the same amount of time with an average iPad customer?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:04 AM

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Why is understanding the total customer experience of a lead user of an iPad potentially more valuable

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The average customer will not have the depth of experience in using an iPad that a ...View the full answer

Market Based Management

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