Why might major changes in the manufacturers pricing policies or terms of sale create havoc for the

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Why might major changes in the manufacturer’s pricing policies or terms of sale create havoc for the channel members? How might the manufacturer mitigate the negative effects of such changes?

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Marketing Channels

ISBN: 978-0324316988

8th edition

Authors: Rosenbloom

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Question Posted: Jul 14, 2015 02:54 AM

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Why might major changes in the manufacturers pricing policies or terms of sale create havoc for the

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