Why should a global marketing manager consult local attorneys in other countries before creating a marketing campaign?

Since the end of World War II, international trade in goods and services has grown dramatically. Today, U.S. exports amount to more than 14 percent of the U.S. gross domestic product. In your marketing classes in business school, you will learn about domestic marketing. If you work for many U.S. firms, though, you will also need to know about marketing on a global basis.