Why should the two hypothetical videos of a day in the life of a customer using a

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Why should the two hypothetical videos of a day in the life of a customer using a digital camera go beyond the product and focus on the customer's use of the digital camera?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:04 AM

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Why should the two hypothetical videos of a day in the life of a customer using a

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