Why would a business like Marriott first pursue offensive market strategies to increase market share or grow

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Why would a business like Marriott first pursue offensive market strategies to increase market share or grow revenue per customer, rather than adopting other offensive market strategies?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:10 AM

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Why would a business like Marriott first pursue offensive market strategies to increase market share or grow

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