Question: Why would a company that changes its advertised prizes have to worry about its reputation? Courts have historically treated contests as unilateral contracts. Unilateral contracts

Why would a company that changes its advertised prizes have to worry about its reputation?

Courts have historically treated contests as unilateral contracts. Unilateral contracts typically cannot be modified by the offeror after the offeree has begun to perform. But this principle may not apply to contest terms if the company sponsoring the contest reserves the right to cancel the contest or change its terms at any time, as Donna Englert learned to her dismay.

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