Why would a firm want to offer pricing promotions in its peak-demand periods?

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Supply Chain Management Strategy Planning and Operation

ISBN: 978-0133800203

6th edition

Authors: Sunil Chopra, Peter Meindl

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Question Posted: Sep 22, 2015 05:49 PM

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Why would a firm want to offer pricing promotions in its peak-demand periods?

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If we assume that a pricing promotion serves to increase demand then there are ...View the full answer

Supply Chain Management Strategy Planning and Operation

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