Within marketing, the area of personal sales has long suffered from a poor ethical image, particularly in the eyes of college students. An article in Journal of Business Ethics (Vol. 15, 1996) investigated whether such opinions by college students are a function of the type of sales job (high tech vs. low tech) and/or the sales task (new account development vs. account maintenance). Four different samples of college students were confronted with the four different situations (new account development in a high-tech sales task, new account development in a low-tech sales task, account maintenance in a high-tech sales task, and account maintenance in a low-tech sales task) and were asked to evaluate the ethical behavior of the salesperson on a 7-point scale ranging from 1 (not a serious ethical violation) to 7 (a very serious ethical violation). Identify each of the following elements of the experiment:
a. Response
b. Factor(s) and factor level(s)
c. Treatments
d. Experimental units