Question: Working in the same teams, imagine that you have been hired by The Gap to develop a support media campaign in Washington, D.C., intended to

Working in the same teams, imagine that you have been hired by The Gap to develop a support media campaign in Washington, D.C., intended to stimulate sales among young professionals, ages 22 to 30. The clothing manufacturer is particularly interested in developing an edgy, out-of-home media campaign that can capture the attention of the large population of young professionals who work in the city and are frequent users of the Washington subway system. What would you develop, and why do you think it would be effective?

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