Would it be appropriate to conclude that the entire point of public relations activity is to generate

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Would it be appropriate to conclude that the entire point of public relations activity is to generate favorable publicity and stifle unfavorable publicity? What is it about publicity that makes it such an opportunity and threat?

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:48 AM

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Would it be appropriate to conclude that the entire point of public relations activity is to generate

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Publicity is unpaid media exposure about a companys activities or its products an...View the full answer

Advertising and Integrated Brand Promotion

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