Write a comprehensive paper on blog. Discuss the following:
Description of blog What is it about? Is it hosted by an individual? Sponsored by an organization?
Analysis of blog Segmentation Who is the intended audience for the blog? What segmentation bases are being used? How can you tell? When analyzing intended audiences, also consider culture and subcultures (refer to book) as possible segmentation bases.
Positioning How is the blog "positioned?" What does it offer to its audience or audiences? Does it stand out from other similar blogs?
What is its "competitive advantage?" Motivation What would motivate a "consumer" of the blog to visit the blog? What needs does the blog satisfy?
Does the blog "resonate" with "consumers?" How? How is the "consumer" motivated to spend time viewing/reading the blog? Does the author of the blog attempt to increase involvement with the blog and if so, how? How is the consumer motivated to visit the blog repeatedly?
Why would a consumer come back for more visits? Is there an attempt at creating "brand"/blog loyalty? If this is a blog that allows consumer postings, what motivate the consumer to post? What would motivate consumers to post repeatedly? Perception What is the first impression that one gets when visiting the blog?
How the first impression is created (design, colors, verbiage, images, etc.)? Seeing the blog for the very first time, how would a consumer "judge" it? Does this blog stand out from other blogs and if so, why? Is attention directed towards certain aspects of the blog, and how?
Consumers are selective and will tune out what is not of interest. Does the blog manage to break through the selection barrier? How? Considering our class discussion of the Self, does the blog address aspects of "self?" Which ones and how? Learning Are there rewards for visiting the blog or contributing to the blog?
Think about instrumental conditioning and whether or not it applies. Might the blog play a role in cognitive learning? In other words, might the blog play a role in consumer decision making/problem solving? How so? Attitudes What attitudes are consumers likely to form about the blog? Why? Based on consumer attitudes towards the blog, what behavior/s is/are likely to follow? Social Groups Might the blog serves as a "referent?" Does the blog have reward power, information power, referent power, coercive power, legitimate power, expert power? How so? Other Revisit the materials/topics covered in class and in your book. Depending on your specific blog, additional topics to the ones above could be explored/analyzed. Recommendations Based on above analysis, present recommendations to make the blog (even) more effective.