Write a marketing plan in which:
1. Product
a. This section of the marketing plan should include a description of the products and services offered to the consumer. Remember that this product section should also identify services, warranties, and installation features. Additionally, brand, logo, and other identifying characteristics should be discussed in this section as they encompass part of the product offering. b. Examine whether your company has a competitive advantage relative to its product offering.
2. Place
a. This section of the marketing plan should explain the entire distribution channel. As a reminder, this is the flow of the product from the manufacturer or creator of the product/service to the final consumer. Describe a physical facility associated with your company. This can be a unique manufacturing or distribution center, retailer, or even a merchandising technique. The idea here is to describe what it looks like to the consumer and the value that this atmosphere brings to the buying experience.
b. Examine whether your company has a competitive advantage relative to its place offering.
3. Price
a. This section of the marketing plan should describe the pricing strategies used by your company. Include theoretical aspects of pricing (see Unit VII Lesson) in your discussion here.
b. Examine whether your company has a competitive advantage relative to its pricing strategies.
4. Promotion
a. This section of the marketing plan should address the promotional methods used by your company. This should not only include social media/Internet marketing but also traditional marketing and advertising used.
b. Examine whether your company has a competitive advantage relative to its promotional strategies. The format of the submission should be in essay format using subheadings.