Write a paper, using third person perspective, making a compelling argument as to how the use of Enterprise Application Software can be used successfully in the management of an enterprise's value chain to achieve competitive advantage and customer value. Include the following in the paper:
a. Identify and examine at least three types and uses of Enterprise Application Software (EAS) in the management of a firm's value chain, and their use in achieving competitive advantage and superior customer satisfaction.
b. Select a specific enterprise software application and discuss its use in an enterprise.
c. Describe and explain examples of one Fortune 500 company that has been successful using Enterprise Application Software in the management of the value chain, and at one Fortune 500 company that has not been successful.