You and three college friends have decided to launchan online business selling clothes college students wear T-shirts,

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You and three college friends have decided to launchan online business selling clothes college students wear T-shirts, shorts, sweats, and so on. You plan to use Facebookads. What “likes” or interests do
(a) College menand
(b) College women have that might help you in planning your Facebook strategy?

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Marketing The Core

ISBN: 978-0078028922

5th edition

Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius

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