You are a vice president of Rubbermaid, reporting to Wolfgang Schmitt in 1995. The first serious complaints

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You are a vice president of Rubbermaid, reporting to Wolfgang Schmitt in 1995. The first serious complaints have surfaced from Wal-Mart concerning unacceptable delivery problems. Schmitt has ordered you to look into the complaints and prepare a course of action. Be as specific as you can on how you would approach this and what recommendations you would make.

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Marketing Mistakes And Successes

ISBN: 9780470169810

11th Edition

Authors: James F. Dartley

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