Question: You are about to devise a new advertising strategy (a message strategy) for the Porsche 911 Carrera. You do not know how to present the

You are about to devise a new advertising strategy (a message strategy) for the Porsche 911 Carrera. You do not know how to present the automobile to potential customers and would like to find out more about them. What information would you like to obtain, and what procedure would you recommend to obtain it?

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