You are the market research director for a consumer product company. You have been asked to evaluate

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You are the market research director for a consumer product company. You have been asked to evaluate China as a potential market for your company’s products and begin a search of secondary data. What are the three primary issues you must consider in assessing the data available on China? How would you find information on these issues?
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Marketing Management

ISBN: 978-0078028861

2nd edition

Authors: Greg Marshall, Mark Johnston

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