You are the media planner for a cosmetics company introducing a new line of makeup for teenage

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You are the media planner for a cosmetics company introducing a new line of makeup for teenage girls. Your research indicates that the Internet might be an effective medium for creating awareness about your new product line. How do you design an Internet advertising strategy that will reach your target market successfully? What websites would you choose? Why? What advertising forms would you use on these sites and why? What other media would you recommend using as part of this campaign and why?

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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