Question: You finally decide to act on your brilliant idea and start an online textbook rental company. You develop a detailed business plan and calculate that

You finally decide to act on your brilliant idea and start an online textbook rental company. You develop a detailed business plan and calculate that you will need about $350,000 of initial funding to get the business going. Luckily for you, you have lined up two venture capital firms offering to supply the funding. What criteria should guide your decision to select one firm over the other?

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