You have been asked to identify various segments in the market and then a potential targeting strategy.

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You have been asked to identify various segments in the market and then a potential targeting strategy. Describe the segments for a children's clothing store, and then justify the best targeting strategy to use?

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Marketing

ISBN: 978-1259446290

5th edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Feb 12, 2018 10:52 AM

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You have been asked to identify various segments in the market and then a potential targeting strategy.

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With an undifferentiated segmentation strategy the childrens clothing store would consider everyone ...View the full answer

Marketing

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