Question: You used a small-sample t-test to test the null hypothesis H0: (µ1 - µ2) = 0, where µ1 = mean number of ads recalled by
a. Set up the null and alternative hypotheses for testing this assumption.
b. Compute the test statistic.
c. Find the rejection region for the test using α = .10.
d. Make the appropriate conclusion in the words of the problem.
e. Comment on the validity of the inference derived about the difference in population means in Exercise 8.15.
For Information: Refer to the Journal of Advertising (Spring 2006) study of children's recall of television commercials. Exercise 8.15.
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Video Only Group N Group a 3.70 1.98 3.30 2.13
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