You were just hired by a company that wants to produce apps that help people become healthier

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You were just hired by a company that wants to produce apps that help people become healthier by exercising, eating well, and reducing stress. Which of customer motivations would you recommend the company focus on? Describe the app you would design, the customer motivations it meets, and why your app is the design for your potential customers.
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Marketing

ISBN: 978-1259446290

5th edition

Authors: Dhruv Grewal, Michael Levy

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