Question: You work as a marketing research manager for a major New York City bank. Management would like to know if the banking habits of different

You work as a marketing research manager for a major New York City bank. Management would like to know if the banking habits of different ethnic groups differ. They wonder whether, given the varied population of New York City, it is meaningful to segment the market according to ethnic background. A survey will be conducted. You have been asked to design an appropriate sampling process. Complete the assignment and make a presentation of your results to a group of students representing the bank management.

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