Question: You work for a high-tech company and are asked to do a study of people's responses to your advertising. Specifically, your boss wants to know

You work for a high-tech company and are asked to do a study of people's responses to your advertising. Specifically, your boss wants to know which ads in a series are especially appealing or interesting to consumers. Your recommendations will be used to determine the product's copy mix. Explain how you will obtain this information. What methods will you use and why? Be specific.

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