Your client is a well-known fashion designer who has created three successful Internet brands. Each online brand sells a different genre of clothing, and each is profitable. This past year, your client boasted that she "got great pleasure" out of creating a fourth, innovative retail clothing brand. This brand was professionally managed and well-capitalized, but it unfortunately generated a large loss due to a lack of customers. Your client wants to deduct all of the expenses incurred by this brand on her tax return, but she has heard that personal expenses may not be claimed and she admits that she got great personal joy out of starting this business. May your client claim all of these expenses?