Many popular forecasting techniques draw from past experience and historical data. Discuss some of the more important problems that may occur in using these methods.
Answer to relevant QuestionsWhat are the relevant issues a cross–functional team should consider in developing a strategic vision about the future for the organization’s product–market(s)? For the brand you selected in Question 5, indicate the kinds of information needed for a complete product–market analysis. Also suggest sources for obtaining each type of information. Evaluate the following site for additional ideas and material concerned with market segmentation and the types of support that can be provided for companies: www.marketsegmentation.co.uk. Is it necessary to use a unique positioning strategy for each market segment targeted by an organization? What is involved in estimating customer lifetime value (CLV)?
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