You’re new to a public relations agency, and you’re placed on a team working to secure media coverage of a longtime client of the agency, successful local construction and property management company that specializes in building and managing adults—55 and over—communities. During your initial research, you realize that the client receives four to five mentions a week, and over the past year, has been featured in local print, online, and broadcast outlets. They have a strong reputation in the community, primarily due to their quality properties and engagement in civic and corporate social responsibility activities.

Your research has shown that coverage has stabilized in local media, and the client wants to gain a larger profile in both the state and across the country. First, what strategies will you use to identify new journalists, and second, what are some stories that you will pitch, knowing that while your client is a fairly large organization for your community, there are much larger competitors?

Answer rating: 100% (QA)

To identify new journalists and pitch stories for a client looking to gain a larger profile at the state and national levels you can consider the foll... View the full answer