1. According to the text, consumer culture is defined as the commonly held societal beliefs that define what is socially gratifying. How does this case defy commonly held societal beliefs in American consumer culture? What CSV dimensions are most involved?
2. Imagine yourself as the store manager of the grocery store where Al is shopping. How might you address his needs and the needs of the growing numbers of singles without compromising the needs of the families that also shop at your store?
3. What problems directly related to socialization and culture do you see within this case?
4. What other emerging markets can you think of that may need to be addressed by grocery stores? How might they best address these markets?