Question: 1. As completely as possible, sketch the value chain for Corning from raw materials to finished consumer goods. 2. Is Corning a producer, a consumer,

1. As completely as possible, sketch the value chain for Corning from raw materials to finished consumer goods.
2. Is Corning a producer, a consumer, or an intermediary? Explain.
3. Discuss Corning's channel management procedures. Do Apple and Samsung have similar procedures in place?
4. Identify all the reasons why Corning's partnerships are essential to its success.
5. With respect to marketing channels, what are some threats to Corning's future?

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1 Raw materials Corning maker of Gorilla Glass Apple maker of iPod iPhone and iPad Consumer 2 This case illustrates that a single organization can be a consumer a producer and an intermediary all at o... View full answer

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