Principles of Marketing(16th edition)
Authors:
Philip Kotler, Gary Armstrong
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Book details
ISBN: 978-0133850758, 133850757, 133795020, 978-0133795028
Book publisher: Pearson
Book Price $0 : Philip Kotler and Gary Armstrong's 'Principles of Marketing,' now in its 16th edition, stands as a cornerstone in marketing education. This comprehensive textbook delves into the dynamics of the marketplace and the methods through which companies deliver value to meet consumer needs. The book does not feature traditional characters but rather explores critical themes such as consumer behavior, brand management, and marketing strategies. Through a detailed table of contents, Kotler and Armstrong meticulously align marketing theory with practical application, providing readers with a well-rounded understanding. This edition, widely acclaimed for its real-world applications and relevance, includes updated case studies that serve as an answer key, illustrating successful marketing strategies across various industries. Notably, the textbook serves as a solution manual for understanding the complexities of digital marketing and integrated marketing communications. It emphasizes the importance of building strong customer relationships and adapting strategies to keep pace with technological advancements and changing consumer preferences. The book has garnered positive reception in academic circles for its insightful blend of theory and practice, making it an indispensable resource for business students and marketing professionals alike.
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