1. Assume you are working on a project within a matrix structure and that some of the project team members are working virtually. Explain how you might use the types of technology discussed in the case to improve planning sessions between project team members.
2. Will Dixon Schwabl Advertising’s approach toward running meetings result in a more mechanistic or organic organization? Explain your rationale.
3. Would a mechanistic or organic organization be more likely to foster innovation?
4. Which of the seeds of innovation were used by the companies featured in the case? Provide examples.