1. Based on information in the annual reports or that published on the firm’s website, summarize what the firm views as the reasons for its successes (either past or expected in the future). Search for both quantitative and qualitative success factors provided in the report.
2. Does the firm seem most focused on the economic, accounting, or shareholder perspective of its competitive advantage? Give quotes or information from these sources to support your view.
3. Many firms are now including annual corporate social responsibility (CSR) reports on their websites. See whether your firm does so. If not, are there other indications of a triple-bottom-line approach, including social and ecological elements in the firm’s strategies?