Question: 1. Based on the conversation, what are the main causes of SSIs global transportation problems? 2. Given their product lines, is SSI using the right

1. Based on the conversation, what are the main causes of SSI’s global transportation problems?
2. Given their product lines, is SSI using the right mix of global transportation services? Explain.
3. How can SSI leverage Mario’s idea about external assistance with transportation?
4. What about the ideas that Bobby provided? Would routing, contracting, or chartering impact ocean service?
5. Is Bobby’s complaint about product packing legitimate? What should be done?

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1 The primary issue facing SSI is the lack of attention paid to transportation It is treated as an afterthought by the company The buying staff purchases product with no attention paid to the transpor... View full answer

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