1. Become familiar with RFID technology and its potential uses in Harley-Davidson's supply chain using the information presented in this chapter and information you obtain through the Online Companion links, your favorite search engine, and your library. In about 400 words, evaluate the advantages and disadvantages for Harley-Davidson of replacing its bar codes and scanners technology with RFID.
2. Compare and contrast the issues that Wal-Mart and other large retailers faced when they tried to implement RFID in their supply chains with those that Harley-Davidson will likely face as it moves into RFID implementations with its suppliers and customers.
3. Develop and present a timetable for the adoption of RFID technology with specific recommendations on where Harley-Davidson should first implement it. For example, RFID tags could be installed in motorcycles as they leave final assembly, in various parts before they are shipped from suppliers, or in subassemblies as they are created at various Harley-Davidson manufacturing operations. Justify the time delays you propose in the adoption of RFID at each stage of the supply chain.
Harley-Davidson manufactures high-end motorcycles and sells them worldwide. The company sells more than $6 billion in motorcycles and related products each year, and has one of the most recognized brands in the world. However, business was not always so good for the company. In the 1980s, the company was on the brink of bankruptcy. Facing increasing competition from Japanese and German manufacturers, Harley-Davidson had allowed its quality standards and cost controls to slip. In a legendary business turnaround, the company rebuilt itself. Harley-Davidson completely changed its supply chain to fulfill the expectations of its brand-aware customers.