1. Beyond its being vulgar and disgusting, what do you think of this situation from the perspective of managing communications?
2. Why do you think Domino’s executives took a wait-and-see attitude? Why was this response a problem?
3. How could this type of communication problem be prevented at other Domino’s Pizza restaurants?
4. Do incidents like this one and the possibility of them happening anywhere, anytime, mean that all forms of social media should be banned from workplaces? What are the implications for policies regarding communication technology? Discuss.

When two Domino’s Pizza employees filmed a gross prank in the kitchen of the restaurant in Conover, North Carolina, the company suddenly had a major public relations crisis on its hands. The video ended up posted on YouTube and other sites and showed a Domino’s employee preparing “sandwiches for delivery while putting cheese up his nose, nasal mucus on the sandwiches, and violating other health-code standards,” with another employee providing narration. By the next day, over a million disgusted people had viewed the video and discussion about Domino’s had spread throughout Twitter and Google.