1. Choose one of the companies described and explain how it could use a chief information officer (CIO), chief technology officer (CTO) and chief privacy officer (CPO) to improve business.
2. Why is information technology important to an organisation like McDonald's?
3. Which of Porter's five forces is most important to Veolia?
4. Which of the three generic strategies is Xero following?
5. Explain the value chain and how a company like McDonald's can use it to improve operations.