Question: 1. Define and draw the customer benefit package and state TASs mission, strategy, and rank order of competitive priorities. 2. Identify and briefly describe the

1. Define and draw the customer benefit package and state TASs mission, strategy, and rank order of competitive priorities.
2. Identify and briefly describe the “design” features of the (a) service delivery system and (b) service encounters.
3. Identify and briefly describe five processes TAS stores use and their relative importance.
4. Given your analysis of the survey data, what opportunities for improvement, if any, do you recommend?
5. Summarize you final recommendation to the CEO.

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1 A typical student dual CBP might be as follows Strategy Offer friendly customer service in a clean and professional environment to repair and maintain customer vehicles at multiple service centers O... View full answer

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