1. Define marketing and consumer behavior. Provide your own definition (not the textbook definition) of consumer behavior....
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2. Compare/contrast human behavior and consumer behavior. Why do marketers study consumer behavior? What activities of Randy would you identify as being examples of consumer behavior and why?
3. What factors do you think contributed to the failure of New Coke and OK Soda? Do you think these products could be successfully re-marketed today?
4. Keep a log of your daily activities for three days. List and describe those activities which you would categorize as consumer behavior. How might your activities be studied by a consumer behavior researcher?
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1 Both definitions are found in chapter one When defining marketing students should describe the 4 Ps Product Price Place and Promotion and the variou...View the full answer
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