Question: 1. Describe how the Sony Metreon experience attempts to stimulate a relationship between seller and buyer as depicted in Panel C of Figure 14.1 on

1. Describe how the Sony Metreon experience attempts to stimulate a relationship between seller and buyer as depicted in Panel C of Figure 14.1 on p. 407.
2. Cite different examples in the video in which a deeper, more meaningful experience is provided by Sony to the buyer in order to stimulate an interdependent relationship.

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