1. What basic principles does Wild Planet adhere to in their product development? 2. Specifically how does...

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1. What basic principles does Wild Planet adhere to in their product development?
2. Specifically how does Wild Planet involve the children in the marketing process?
3. How does Wild Planet generate promotional benefits from the child’s experience?
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Marketing Management

ISBN: 978-0136074892

4th edition

Authors: Russell S. Winer, Ravi Dhar

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