1. Describe the advertising mix being used in Hollywood's new marketing campaign for classic movies. 2. What...
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2. What are the main reasons for the new campaign? How do you recommend they measure results?
3. Where do DVD and Blu-ray discs fit in the product life cycle? How does this influence the marketing mix?
4 Who is the target market for Warner Bros. with their new subscription streaming service for classic TV shows and movies? What challenges do you expect that they will face?
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1 The advertising mix has a heavy emphasis on impulse buying using sales promotion devices including ...View the full answer
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