1. Develop a forecasting model, justify its selection over other techniques, and project attendance through 2015.

2. What revenues are to be expected in 2014 and 2015?

3. Discuss the school's options.

Southwestern University (SWU), a large state college in Stephenville, Texas, 30 miles southwest of the Dallas/Fort Worth metroplex, enrolls close to 20,000 students. In a typical town-gown relationship, the school is a dominant force in the small city, with more students during fall and spring than permanent residents.
A longtime football powerhouse, SWU is a member of the Big Eleven conference and is usually in the top 20 in college football rankings. To bolster its chances of reaching the elusive and long-desired number-one ranking, in 2008 SWU hired the legendary Billy Bob Taylor as its head coach. Although the number-one ranking remained out of reach, attendance at the five Saturday home games each year increased. Prior to Taylor's arrival, attendance generally averaged 25,000 to 29,000 per game. Season ticket sales bumped up by 10,000 just with the announcement of the new coach's arrival. Stephenville and SWU were ready to move to the big time!

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2008 2009 2010 ATTENDEES 36,100 40,200 39,100 25,300 36,200 ATTENDEES 35,900 46,500 43,100 27,900 39,200 OPPONENT 34,200 39,800 38,200 26,900 35,100 Oklahoma Nebraska NIA Nevada Ohio State Texas Texas Tech LSU Alaska USC Rice 2011 2012 2013 ATTENDEES 41,900 46,100 43,900 OPPONENT ATTENDEES OPPONENT ATTENDEES 46,900 50,100 45,900 OPPONENT 42,500 Indiana North Texas Texas A&M LSU enca Prairie View A&M Montana Arizona State Missouri Florida 44,200 30,100 Miami 33,900 Southern 36,300 40,500 Duke 49,900