1. Develop at least three hypotheses that correspond to the research questions.
2. Test the hypotheses using an appropriate statistical approach.
3. Suppose the researcher is curious about how the feelings captured with the semantic differentials influence the dependent variables SPEND and KEEP. Conduct an analysis to explore this possibility. Are any problems present in testing this?
4. Is there a role for factor analysis in any of this analysis?
5. Critique the experiment from the viewpoint of internal and external validity.
6. What conclusions would be justified by management regarding their employee appearance policy?

RESERV is a national level placement firm specializing in putting retailers and service providers together with potential employees who fill positions at all levels of the organization. This includes entry-level positions and senior management positions. One international specialty clothing store chain has approached them with issues involving key characteristics of retail employees. The two key characteristics of primary interest involve the appearance of potential employees and problems with customer integrity.
Over the last five years, store management has adopted a very relaxed dress code that has allowed employees some flexibility in the way they dress for work. Casual attire was permitted with the idea that younger customers could better identify with store employees, most of whom are younger than average. However, senior management had just become aware of how some very successful companies tightly control the appearance of their sales force. The Walt Disney Company, for example, has strict grooming policies for all employees, provides uniforms (or costumes) for most cast members, and does not permit any employees to work if they have visible tattoos. Disney executives discuss many positive benefits from this policy and one is that customers are more responsive to the employees. Thus, it just may be that the appearance of employees can influence the behavior of customers. This influence can be from the greater identity that employees display— meaning they stand out better and may encourage acquiescence through friendliness.