1. Did new media help the political winners, or were those who won more aware of the...
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2. Apart from those described in the case, are there other new media which could be employed in a political campaign?
3. Comment on whether conventional methods will continue to be used for those voters who do not have access to computer-based new media.
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1 A good answer is both The Obama campaign undoubtedly discovered how useful the new m...View the full answer
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Related Book For 
Business Driven Information Systems
ISBN: 9780077364120
2nd Edition
Authors: Paige Baltzan, Kathy Lynch, Peter Blakey
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