Question: 1. Discuss the issues that can affect Imagine Entertainments strict supply chain business, based on high volume sales. 2. Consider the Imagine Entertainment structure of

1. Discuss the issues that can affect Imagine Entertainment’s strict supply chain business, based on high volume sales.
2. Consider the Imagine Entertainment structure of two business units. What are the benefits and disadvantages of this structure?
3. Discuss the advantages and disadvantages of market entry strategies used by Imagination Entertainment – licensing, joint venture and owning its supply chain.
4. Compare and contrast strategies a large firm and a small, entrepreneurial business use to enter an overseas market. Consider elements such as staff qualities, business relationships, marketing strategies, financing models and product range.

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1 The disadvantages of Imagination Entertainments IEs decision to operate its supply chain are 1 it is a cash drain on the business 2 it requires managements continuous attention and may be a diversio... View full answer

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