1. Do you agree with the decision made by Marcel Ger? Explain your answer. 2. What other...

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1. Do you agree with the decision made by Marcel Ger? Explain your answer.
2. What other modes of market entry into the Australian market might GG have considered? Why are these viable alternatives?

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International Marketing & Export Management

ISBN: 978-0273743880

7th edition

Authors: Gerald Albaum, Edwin Duerr

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Question Posted: Dec 02, 2015 04:40 AM

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1. Do you agree with the decision made by Marcel Ger? Explain your answer. 2. What other...

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1 Marcel Gers decision seems to be appropriate given the small size of his company his lack of interest in spending much time or effort in getting dee...View the full answer

International Marketing & Export Management

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