Question: 1. Do you agree with the decision made by Marcel Ger? Explain your answer. 2. What other modes of market entry into the Australian market
2. What other modes of market entry into the Australian market might GG have considered? Why are these viable alternatives?
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1 Marcel Gers decision seems to be appropriate given the small size of his company his lack of interest in spending much time or effort in getting dee... View full answer
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