Question: 1. Discuss the various reference groups that have influence over Maxwells appreciation (or lack of appreciation as the case may be) of The Beatles and

1. Discuss the various reference groups that have influence over Maxwell’s appreciation (or lack of appreciation as the case may be) of The Beatles and their music.
2. Discuss the importance of word-of-mouth marketing as part of what has made The Beatles into THE BEATLES.
3. What part might culture have to play in the generational transcendence of The Beatles and their music?
4. Lucy plans for the two to join an online community focused on The Beatles: Rock Band. How might this constitute a subculture?
5. Despite The Beatles’ popularity, why is it that some consumers are turned off by their music?

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1 First of all Maxwells Granddad and Mother appear to form a primary group because they are members of his family and as such have a stronger set of social ties with Maxwell There also appears to be a ... View full answer

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