1. Why did a brand community develop around the Newton? 2. Why did the Newton brand community...

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1. Why did a brand community develop around the Newton?
2. Why did the Newton brand community thrive after Apple abandoned the Newton?
3. Could the Newton brand community have existed without the Internet? Why or why not?

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CB4

ISBN: 9781111821777

4th Edition

Authors: Barry J. Babin, Eric Harris

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Question Posted: Feb 28, 2016 04:21 AM

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1. Why did a brand community develop around the Newton? 2. Why did the Newton brand community...

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1 Undoubtedly the Newtons ties to Apple greatly influenced the resulting brand community When the Newton was introduced Apple already had a strong bra...View the full answer

CB4

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