Question: 1. Why did a brand community develop around the Newton? 2. Why did the Newton brand community thrive after Apple abandoned the Newton? 3. Could

1. Why did a brand community develop around the Newton?
2. Why did the Newton brand community thrive after Apple abandoned the Newton?
3. Could the Newton brand community have existed without the Internet? Why or why not?

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1 Undoubtedly the Newtons ties to Apple greatly influenced the resulting brand community When the Newton was introduced Apple already had a strong bra... View full answer

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