1. Do you see any risks to religion in treating it as a product to be marketed and sold? Explain.
2. a. Why has religion increasingly become a product in the commercial world?
b. Is everything a product in some sense?
The ideas of management guru Peter Drucker have become the unexpected intellectual foundation of the megachurch movement in America. The giant churches with thousands of parishioners in cavernous halls have applied Drucker’s business principles to their “businesses”:
Bill Hybels, the pastor of the 17,000-strong Willow Creek Community Church in South Barrington, Illinois, has a quotation from Mr. Drucker hanging outside his office: “What is our business? Who is our customer? What does the customer consider the value?”