1. Do you think UNICEF’s campaigns will be effective? Why or why not?
2. Guerrilla marketing tactics deliberately intend to “ambush” consumers in public places. Is this an effective marketing technique, or is it a violation of our right to go about our business undisturbed? Do these tactics intrude on our lives – is there a point where they cross a line?
This case highlights UNICEF’s use of guerrilla marketing tactics (non-traditional methods to break through the clutter of competing messages in public areas) to raise money for clean drinking water and raise awareness of landmine dangers. The case connects guerrilla marketing to social media.